Inside the Untappd Opportunity for Hemp Beverage Marketing
June 30, 2026
A Mainstream Channel for Brands
A Mainstream Channel for Brands
Insights on positioning, audience, and design decisions that make strong beverage brands.
State-by-state regulation is rapidly reshaping the Southeast hemp beverage market ahead of a sweeping federal THC cap set to take effect in late 2026
Farmers First, Building a Beverage Brand From the Ground Up
State-by-state regulations are creating a complex roadmap for hemp beverage companies as the industry approaches a major federal shift
Rosehip is gaining renewed attention as a nutrient-dense botanical with potential to differentiate functional beverages and wellness products in a crowded market.
Differentiation, Distribution, and Consumer Connection Are Key
As the U.S. hemp industry braces for potential federal disruption later this year, a new bipartisan bill aims to give states a way to maintain control over intoxicating hemp products and potentially keep the category alive.
New Jersey accomplished what many in the cannabis industry have been saying for some time: marijuana and hemp are the same plant and should abide by the same rules.