
Northeast Hemp Beverage Laws: What THC Beverage Brands Need to Know in 2026
State-by-state regulations are creating a complex roadmap for hemp beverage companies as the industry approaches a major federal shift
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State-by-state regulations are creating a complex roadmap for hemp beverage companies as the industry approaches a major federal shift

What soda, juice, tea, coffee, water, energy, and protein already figured out.

A new survey from Ernst & Young (EY) spotlights how the beverage industry is evolving and being reshaped by how people think about health, how they discover products, and how younger generations are changing things up.

When a data powerhouse like NielsenIQ starts tracking a category, it’s a sign the industry is taking it seriously.

NielsenIQ, or NIQ, is a consumer intelligence company that helps brands and retailers understand what people buy, why they buy it, and what to do next.

Circana is one of the biggest names in consumer-market research and analytics, and its Total Store Model offers a useful lens for understanding where hemp beverages fit into the broader retail landscape.
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