State-by-state regulation is rapidly reshaping the Southeast hemp beverage market ahead of a sweeping federal THC cap set to take effect in late 2026
As consumers become more focused on wellness, hemp beverage brands are developing products around targeted benefits, trusted ingredients, and greater transparency.
A new survey from Ernst & Young (EY) spotlights how the beverage industry is evolving and being reshaped by how people think about health, how they discover products, and how younger generations are changing things up.
When a data powerhouse like NielsenIQ starts tracking a category, it’s a sign the industry is taking it seriously.
NielsenIQ, or NIQ, is a consumer intelligence company that helps brands and retailers understand what people buy, why they buy it, and what to do next.
Circana is one of the biggest names in consumer-market research and analytics, and its Total Store Model offers a useful lens for understanding where hemp beverages fit into the broader retail landscape.
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