Navigating Distribution in the Hemp Beverage C-Store Channel
July 22, 2026
Many hemp beverage brands are choosing to launch through the three-tiered distribution system that alcohol companies follow.
Many hemp beverage brands are choosing to launch through the three-tiered distribution system that alcohol companies follow.
Manufacturing hemp beverages is more complex than most brands expect. Choosing the right manufacturing partner is not as simple as finding someone to fill cans.
Bracing for the next phase
Kevin Fennessey spent four decades in the alcohol industry, from Seagram’s to Pernod Ricard to Southern Glazer’s.
BUUZ Social Lubricant® was developed by Eybna, a terpene-formulation and botanical-ingredient company that has spent more than a decade studying how plant compounds interact with the body’s receptor systems.
12 years ago, William Kehler entered the alcohol industry with three brands he created, bootstrapped, and scaled. The last one, Bake Sale, which he describes as “Fireball-meets-crumble cookie in a shot,” was the home run.
For years, beverage brands have competed for shelf space, Google rankings, and social media attention. Now AI is changing the way consumers discover and research…
Peru’s medical cannabis market has been around since 2017, when Law 30681 legalized cannabis for medicinal use, scientific research, and pharmaceutical production; patient associations later gained cultivation rights in 2021.
For an emerging beverage brand, getting onto retail shelves is only half the battle. Keeping products properly merchandised across dozens or hundreds of accounts can quickly become an operational headache.
Farmers First, Building a Beverage Brand From the Ground Up
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